You’re about to launch your next product, host an enormous event, rebrand your company or otherwise gear up for a major announcement. You’ve hired a PR firm to help drive outreach to land stories that will propel audience exposure and provide critical third-party credibility. The problem? Given the 24-hour news cycle, that great story that […]
Earlier this year, Tom Foremski boldly stated that PR could be automated. His reasoning? PR hasn’t changed in the modern world – it’s still a hand-crafted business. I strongly disagree. There are many useful PR tools (like PR Newswire, Appinions and Outbrain) that we often use to help support programs for our clients here at […]
“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rockstar team. Today we’re profiling our new Digital Strategy Director, Jonah-Kai Hancock. Enjoy! What were you doing before joining Weber? Before Weber I held several different roles, but have always been in the digital marketing realm. My […]
Learn all you need to know about advertising on Twitter in our new series to help PR and marketing professionals understand social paid advertising basics.
We’re kicking off a new series on paid media to help PR and marketing professionals understand social paid advertising basics. First up? Facebook ads.
“Would love to, but I’m just too swamped. Just toooo swamped. Not a chance…but would love to.” We’ve all uttered some iteration of the line above as we decline meetings, skip outings and hunker down in our offices to plow through a slew of email responses or attempt to draft up copy for some new […]
There are 60 hours of video uploaded to YouTube every minute. That’s a lot of content, and a debate is raging if humans or machines can curate the content faster. As communications professionals, we’re constantly bombarded by companies who have the Next Great Algorithm, but according to Neetzan Zimmerman of The Daily What, it will take a […]