How Paid Media Can Maximize Your Earned Media Hits

You’re about to launch your next product, host an enormous event, rebrand your company or otherwise gear up for a major announcement. You’ve hired a PR firm to help drive outreach to land stories that will propel audience exposure and provide critical third-party credibility. The problem? Given the 24-hour news cycle, that great story that […]

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5 Reasons Why You Shouldn’t Automate Your PR Strategy

Earlier this year, Tom Foremski boldly stated that PR could be automated. His reasoning? PR hasn’t changed in the modern world – it’s still a hand-crafted business. I strongly disagree. There are many useful PR tools (like PR Newswire, Appinions and Outbrain) that we often use to help support programs for our clients here at […]

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Two Minutes With…Jonah-Kai Hancock

“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rockstar team. Today we’re profiling our new Digital Strategy Director, Jonah-Kai Hancock. Enjoy! What were you doing before joining Weber? Before Weber I held several different roles, but have always been in the digital marketing realm. My […]

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Paid Media 101 - Twitter

Paid Media 101: Twitter Advertising

Learn all you need to know about advertising on Twitter in our new series to help PR and marketing professionals understand social paid advertising basics.

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Paid Media 101: Facebook Ads

We’re kicking off a new series on paid media to help PR and marketing professionals understand social paid advertising basics. First up? Facebook ads.

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Strong PR Work Culture Starts With Reflection

“Would love to, but I’m just too swamped. Just toooo swamped. Not a chance…but would love to.” We’ve all uttered some iteration of the line above as we decline meetings, skip outings and hunker down in our offices to plow through a slew of email responses or attempt to draft up copy for some new […]

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How Humans, Not Machines, Made Rebecca Black Famous [#SXSW]

There are 60 hours of video uploaded to YouTube every minute. That’s a lot of content, and a debate is raging if humans or machines can curate the content faster. As communications professionals, we’re constantly bombarded by companies who have the Next Great Algorithm, but according to Neetzan Zimmerman of The Daily What, it will take a […]

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Weber Shandwick Seattle Healthcare Practice is Growing!

According to the 2011 “State of Seattle” survey, the health sector is one of the fast growing in the region and Weber Shandwick Seattle is a leader in serving health organizations that are innovating in technology, medicine and breakthrough science. Join us in working across the sector for public and private organizations such as hospitals, […]

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