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The Next 15 – Predicting the Future of CleanTech Communications

Fifteen years ago the cleantech sector as we know it today did not exist. Green and “clean” were relegated to the tree huggers and granola hippies of Big Sur. But as more scientific research pointed to climate change, and people realized that our oil reserves will one day dry up, a plethora of politicians, celebrities and even businesses took up the cause and began to shift the public’s view. People are starting to think differently – companies are starting to think about “greening operations,” people are exploring new technologies such as the electric car or solar panels and society is embracing new practices such as recycling – and in some cities like Seattle – even composting.

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Two Minutes with…Helen McClenahan

“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rock star team. Enjoy! You are a key player in the company’s Cleantech Practice. What exactly is the goal of the practice and what types of clients fall under that umbrella? I’ve been working in the “cleantech” […]

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Growing Roots in Cleantech

Green is clean, and when done right, so is technology. Add a dash of good-will and within the cleantech world exists some of the most cutting-edge, yet environmentally responsible companies I have ever had the chance to work with. It’s a rare combination that pushes me to hop online everyday and survey the always surprising […]

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Client Spotlight at WindPower2010

Weber Shandwick’s North America and Madrid teams collaborated to support the efforts of Ingeteam, a renewable energy engineering and manufacturing company based in Spain at WindPower 2010. Hosted by the American Wind Energy Association, in Dallas, Texas, the conference & exhibition is the world’s largest annual wind power event, drawing keynote speakers George W. Bush […]

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