Hoping Cheer Finds You This Holiday Season!

With 2015 nearly here, I wanted to take a brief moment to thank you all – our clients, partners, colleagues, and friends – for a remarkable year. You entrust us with some of the most amazing, challenging, impactful, thought-provoking, and inspiring opportunities to serve you. Thank you for giving us the chance to do what […]

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Without a Distribution Plan, You’re Playing the Lottery

The following is a post from George Snell III, SVP of Digital Content Strategy in our Weber Shandwick Boston office. This post originally appeared on HighTalk. Create it and they will not come. They will not come by the boatload. I guarantee it. Posting digital content and thinking the legions will flock to it doesn’t happen anymore – if it […]

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Paid Media 101 - Twitter

Paid Media 101: Twitter Advertising

Learn all you need to know about advertising on Twitter in our new series to help PR and marketing professionals understand social paid advertising basics.

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Paid Media 101: Facebook Ads

We’re kicking off a new series on paid media to help PR and marketing professionals understand social paid advertising basics. First up? Facebook ads.

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5 Resources to Help Healthcare Marketers Study Paid Content Strategy

Back in the day, PR folks focused primarily on story placements and impressions. Marketers and PR professionals eventually combined forces to enhance brand storytelling across owned and earned media efforts. Eventually, online advertising made an aggressive upward shift to add a third layer of support to the integrated marketing mix. Needless to say, the convergence of […]

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Live Reporting: Cannes Lions International Festival of Creativity

Weber Shandwick is representing at the Cannes Lions International Festival of Creativity and we’ve got the latest scoop from our own Ryan Hodgson.

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1st Take with Chris Vary: Integrating Paid Strategy

Most savvy marketers have heard the phrase “content is king.” It’s a concept that emphasizes the importance of compelling content when approaching an online marketing strategy. Yet, great content can only take you so far. And this is due to the seemingly endless amount of noise your content is competing with from the get-go. This […]

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Three Lessons to Learn About Connected Consumers

Weber Shandwick Seattle’s Brooke Shepard reports on lessons learned about connected consumers from Mobile World Congress.

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