Marketers and PR Pros: It’s Time to Make Nice with Data

I don’t know how many times I’ve heard this one: “I don’t do numbers. That’s why I’m in PR!” It gets a laugh every time. I can appreciate self-deprecation as much as the next person, but this particular joke has always rubbed me the wrong way. For one, PR is an industry dominated by women. […]

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The Power of the Customer Journey

There’s a growing trend in business toward organizing and evaluating decisions based not on products and sales, but on the customer experience. Some companies have gone so far as to create new C-suite positions — Chief Customer Officer, Chief Client Officer. While others have revamped their processes across divisions and disciplines to help bust organizational […]

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Reboot | National Day of Unplugging

Reboot asks participants to “unplug” by turning off all their gadgets for a full 24 hours, bringing balance back into their lives and allowing them to spend the time reconnecting with friends, family and community.

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The New Language of Scientific Communications

As communications professionals – particularly in an agency setting – we pride ourselves on our ability to pivot at a moment’s notice, adapting to new conditions with speed, agility and aplomb. But if anyone can knock us down a peg, it’s Sonia Singhal, a Ph.D. student in the University of Washington’s Department of Biology. Singhal […]

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Astronaut Ice Cream, Punky Brewster and You: Why Trends Matter

If you’ve found yourself daydreaming of late about Pac-Man and classic WrestleMania, you’re probably not alone. It’s no secret the ’80s have come back in full force, with signs manifesting across all pop culture mediums: From the popular sci-fi novel “Ready Player One” to the five-part “NB80s” series on NBA TV; from “Glee” covers of […]

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