Weber Shandwick, in partnership with KRC Research, yesterday released Employees Rising: Seizing the Opportunity in Employee Activism. This survey of 2,300 employees worldwide reveals a rising social movement ignited by the digital and social media era: employee activism. Employee activists are more than just engaged employees. They make their engagement visible, defend their employers from criticism and act as advocates, both online and off. In an era marked by unrest in the workforce, employers have a pressing opportunity to capitalize on their powerful supporters and work on curtailing detractors who have the potential to upend company reputations.
Our research reveals six segments of employees, one of which is a segment of highly engaged employees who have all taken positive actions on behalf of their employers. These “ProActivists” comprise 21 percent of the workforce. Another 33 percent have high potential to be employee activists, while other segments are more critical of their employers and take negative actions.
Employees Rising provides a playbook for activating employees, which includes customized strategies and tactics for mobilizing each employee segment.
We’ve provided some additional materials below, including an infographic showcasing key takeaways, and we look forward to diving into this research further in future posts. We’d welcome any questions you may have about engaging employees at your company or organization.