Get Back to Your Roots: How Authenticity is Now More Important than Ever

The trend of authenticity has become a major part of pop culture over the past couple of years. It’s about removing the sense of “mass production” and telling a familiar story that creates a personal touch and connection for consumers. But why has this trend become so popular? One reason is because consumers are subconsciously […]

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Tales from the War Room: Pulling Off a Successful Consumer Product Launch

Hot off the tails of a consumer product launch that included a multi-city media tour and a robust reviews program, the Digital Entertainment team is still adjusting to sitting at their desks. Why, you ask?  For the past three weeks, the team was huddled together in a small conference room – or as we like […]

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Weber Shandwick Attends WGHA’s Party for the Health of It

If there are three things that Seattlelites do well, it’s eating, dancing and honing our unique culture of collaboration. And this past weekend, we had the opportunity to do all three. The Washington Global Health Alliance (WGHA), an organization that connects the state’s leading global health organizations to advance global health equity, hosted its annual […]

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Top 10 Quotes of the 2013 BSR Conference

Last week, I was lucky enough to attend the 2013 BSR Conference: The Power of Networks. It was an excellent learning experience – one that was full of the powerful comments made by inspiring speakers over the course of the week. I took down my top 10, and here they are: “Saving the world is a […]

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Rethinking our Relationship with Stuff – Day 3 at the BSR Conference

How much is too much? Does consuming more make us feel better? Does it make us a better society? In truth consumption doesn’t equal happiness and being a good consumer doesn’t make you a good citizen. What “keeping up with the Joneses” has meant is that today we are using the resource equivalent of one […]

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3 Ideas I Fell in Love with Before Breakfast – Day 2 at the BSR Conference

On the second day of the 2013 BSR Conference, Marina Gorbis, executive director of the Institute for the Future, delivered remarks during breakfast about “The Power of Networks.” Of her many thoughtful and moving comments, these three on education stuck with me.  The world as a classroom. One thing Marina discussed was creating a disruptive, social structured movement to […]

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How to Get the Most out of a Conference – Day 1 at the 2013 BSR Conference

Weber Shandwick is a proud sponsor of the 2013 BSR Conference: The Power of Networks. This conference focuses on harnessing the power of networks to solve the world’s biggest sustainability challenges and, as far as programs and speakers, networking, quality of sessions and reach, BSR Conferences are hard to top. Case in point: #BSR13 utilized […]

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3 Ways to Breathe New Life into a Story

Whether it’s an annual event or a company milestone, how do you take a familiar story that has been told repeatedly and make it interesting for your key audiences and the media to cover? Here are three ways to breathe new life into an old story: Be Socially Savvy:  Find ways to engage your target […]

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We’re Hiring! Are You Our Next Digital Content Manager?

Ready to join an agency that’s leading digital change for organizations around the world? How about one that operates one of the largest global digital and social media agency networks and works with some of the most iconic brands in the business? We have 300 digital and social media specialists embedded in 34 offices around […]

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