ABC news released an exclusive story today around Facebook’s new tool to help organ donors share their donor registration status. Having been deeply embedded in the organ donation community in the past, I can say that this is a huge accomplishment for the thousands of advocates who work tirelessly day in and day out to help save lives and promote the cause.

Recently, I blogged about the power of the “nudge” and how a seemingly small change in everyday activity can generate desired impact on target audience behavior. Through the power of Facebook’s news stream and a quick commitment to updating a life event (and adding a personal story if so desired), the issue now has fuel to take center stage and grab attention in a whole new way. It’s of course still personal choice to add the info, but yet another great reminder of the powerful impact a platform such as Facebook can have in driving impact.

Kudos to Team Facebook and Donate Life America for heightening the issue. Be sure to check out the video below.

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