1st Take with George Snell: Putting the 'Public' in Public Relations

In a hyper-connected world, it’s become critical for PR campaigns to integrate digital content and engage with target audiences via social media. But it takes more than setting up a Facebook page or Twitter handle to make an impact. In today’s world, you need to provide the right content to your audience at that right time and […]

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5 Tips to Elevate Your Next Infographic from Good to Great

Who doesn’t love a great infographic? A simple, clean way to present complex data and tell an interesting story in a visual manner that is easy to digest? Sign me up. The volume of infographics being produced has really started to spike the last couple years as companies have latched onto them as an effective […]

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WS Seattle is thankful for…

Ah, Thanksgiving Day. What a glorious day. If you’re like me, it’s a day to wake up, watch the Macy’s Parade, help with the fixings (I’m not exactly trusted with the turkey), watch football (Go Pack Go!), eat your face off, sleep off the tryptophan, watch more football, play some Trivial Pursuit with the family, […]

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Time to Ramp Up Public Relations for the Cleantech Industry

Yes, it’s true. The Cleantech industry needs some PR. It is unfortunately getting a bad rap with the downfall of solar giant Solyndra – the biggest story impacting the industry since the BP oil spill. For those needing a refresher – the solar company failed earlier this year (for a number of reasons), despite a […]

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Mobile Games: Traditional Developers Can Make a Comeback

Dedicated mobile gaming devices were all-the-rage when I was growing up. My friends and I would race to the playground after school to link our devices (via cable) so we could engage in virtual battles. It looks like those days may be coming to an end. Instead of linking dedicated mobile gaming devices to each […]

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Cracking the 2012 Crystal Ball for Seattle's Tech Industry

Last year’s WTIA Tech Predictions event included forecasts on everything in the local Seattle tech industry to broad tech trends. The group including John Cook (formerly with TechFlash now the creator of GeekWire), Chris DeVore (Founder of Techstars Seattle) and others from the start-up and local tech industry predicted Microsoft would buy Nokia in 2011 […]

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Play it Smart With Your QR Code Campaign

As our Weber Shandwick Seattle tech team prepared to create a dynamic QR-code scavenger hunt for a client this summer, we started to notice those black-and-white, scannable squares everywhere we looked. We saw them on giant billboards and buses…on the back of coasters in restaurants and as temporary tattoos…we even started seeing them in our […]

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Seattle Interactive Conference Recap: Beauty, Transparency and Grilled Sausages

There’s never been a better time to be in digital communications in Seattle. First Four Peaks came out of the gate with insightful and thought-provoking monthly programming; and last week saw the first Seattle Interactive Conference (SIC) at the Washington State Convention Center. SIC was well-attended, to say the least: the hallways were packed in […]

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11.11.11 – Overkill or Opportunity?

Congratulations. We’ve made it through the first few hours of 11.11.11 and there have been no major natural disasters, no meteors hitting the earth and no indication of an impending plague. On the other hand, I have seen no news today about achieving world peace, finding a cure for cancer or discovering an island of […]

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