The Future of PR in Puget Sound

This week, our Senior Vice President, Seattle Technology Practice Lead and PRSA Puget Sound Chapter board member Brenda South guest authored a Media Inc. article that shares insight on the changing PR landscape in the Puget Sound. She tells us how the past has shaped the future, and what we can expect in 2012 and beyond as social […]

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Weber Shandwick Unveils Second Annual “State of Seattle” Survey

How’s Seattle’s job situation? Which industries will help shape the future of the Emerald City? What’s concerning Seattle residents on a daily basis? These questions among others served as the basis for our second annual “State of Seattle” survey (view results from last year’s survey). 500 Seattle residents were polled between September 30 and October […]

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The New Era of Communications: Meet Content Fusion

Note: this post was authored by Andy Keith and originally appeared on the Weber Shandwick Social Studies blog. Every organization has stories to tell. This is true whether that organization is a global corporation or a small business; a non-profit or a professional society; a consumer marketer or specialized B2B manufacturer. It’s true for banks, […]

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4 Tips for Creating Your Next Health Care PSA

“We need a new PSA. We need it now.” Ahh, the infamous public service announcement. A carefully crafted, message-rich video or radio spot typically created with the direct intent of promoting an issue or cause. In the old days, PSAs were often shipped off to TV and radio stations with the hopes of garnering some […]

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TechNW Conversations Turn to Mobile, Games and Startups

The Washington Technology Industry Association‘s annual TechNW conference convened at Bell Harbor Conference Center last week for a series of discussions about trends among Northwest tech companies. Mobile, gaming and the Seattle startup scene were among the hot topics of the day for the sold-out gathering. Weber Shandwick Seattle provided social media support for the […]

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TIME’s Alex Perry Casts a Wide Net in Global Fight Against Malaria

“Poverty doesn’t just hurt the poor, it hurts everyone” ~ Alex Perry Last Thursday, several of my colleagues and I heard Alex Perry, TIME’s South African bureau chief, speak about the global fight against malaria. His talk was appropriately held at Seattle BioMed, where scientists are researching mosquitoes and developing a vaccine for the deadly […]

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Storytelling for Social Impact – 3 Great Examples

Good storytelling is essential for transmitting messages across different platforms and to various audiences. The use of excellent video is no exception. We live in a world where thousands of nonprofits and social impact organizations are fighting for their messages to be heard. While we might not remember the many newspaper headlines or tweets we […]

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Help Fight Hunger on World Food Day

This week in Des Moines, Iowa, the Borlaug Dialogue international symposium took place in conjunction with the 2011 World Food Prize Laureate Award Ceremony. The annual event brings together the leading voices in food security from around the world, with this year’s event focusing on the theme “Confronting the Hunger Challenges of Tomorrow”. A superteam […]

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Two Minutes with…Wade Rockett

“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rock star team. Enjoy! You offer one of the more diverse backgrounds here in the Weber Shandwick Seattle office. Tell us about your experience and how it lead you to becoming one of our in-house digital leads. […]

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