No marketing secret sauce was needed at the School Nutrition Association’s Child Nutrition Industry Conference. Weber Shandwick’s North American President Cathy Calhoun showed an audience of 250+ school administrators, school districts and lunchroom advocates how mainstream social media tools like Facebook and Twitter can help organizations not only tell stories but change conversations. In her keynote, “Socializing School Lunch,” Cathy successfully showcased the true power of social media and demonstrated how easy it is for organizations to get started.
Cathy showed how an inner city charter school uses Facebook and viral videos to raise money and how marketing is as easy as planning a Pink Pony birthday party. She also demonstrated how building a community of fans and offering them something unique is key for engagement and showed that social platforms help today’s school administrators tell their own school lunch success stories. In a time when school lunches are under attack, Cathy highlighted positive online resources that are celebrating lunchroom successes, engaging in real conversations and making true changes that directly impact the health of children. That’s the beauty of social media: it allows everyone – even the lunch lady – to have a voice and make a change.
After spending the day in our Seattle office, we had a chance to sit down and chat with Cathy for a moment to record a segment for our guest visitor series we call “1st Take”. Enjoy and thanks for visiting Seattle Cathy!
Image courtesy of woodleywonderworks.