Will 2011 Be the Year of the Brandvocate?

I found an incredibly interesting new follower in my inbox the other weekend. Meet Domino’s Redmond Fan. This is the first time I have encountered this intense of a brand advocate (brandvocate) on Twitter. We all of course witness social media brandvocates in a variety of shapes and forms in the social space on a […]

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Part 4: Digital Measurement: Top Ten Tips & Traps

The original Creative Commons licensed Flickr photo was removed at the request of the owner. Here are ten tips to start an inexpensive digital measurement program and some traps to avoid. 1. Capture the importance of Twitter, Facebook and YouTube, in addition to blogs, when measuring digital media. 2. Track conversations in discussion forums too […]

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Two Minutes with…Deaira Irons

Where did you grow up, and how did you end up in Seattle? I’m a child of the sun, having grown up in Southern California and Florida. After I graduated college, I dreamed of living in a big city and working downtown in a tall building. After weighing the pros and cons of Chicago, New […]

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Beyond Broccoli: The First Lady and Disney

My son has spent the last nine years refusing vegetables. The sole exception to this anti-veggie bias has been broccoli, which he will only eat when followed by a chaser of orange juice. Yet, when Michelle Obama, Brenda Song, Nick Jonas and a host of his other Disney idols appeared on screen talking about the […]

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Pink Ponies: A Case Study

If you haven’t seen it already, check out this brilliant marketing piece from John St. Kudos to @cathycalhoun for the pass along. A mock case study indeed but a great marketing idea spark.

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1st Take with Cathy Calhoun: Socializing School Lunch

No marketing secret sauce was needed at the School Nutrition Association’s Child Nutrition Industry Conference. Weber Shandwick’s North American President Cathy Calhoun showed an audience of 250+ school administrators, school districts and lunchroom advocates how mainstream social media tools like Facebook and Twitter can help organizations not only tell stories but change conversations. In her […]

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How Volunteering Can Enhance a PR Career

I’ve been volunteering regularly since college, most recently on the Puget Sound PRSA Holiday Gala and Jumpstart committees. In hopes that I inspire others, I’d like to highlight some of the ways that my volunteer efforts and work as an early career public relations professional have complemented each other. I created the following insights with […]

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Part 3: Digital Measurement: Did You Meet Your Goal?

When campaigns are measured effectively, you should be able to answer the most fundamental question: Did we achieve our goal and objectives? More details would emerge from the data with these questions: • Did your messages resonate in your target media? • Did they gain traction across multiple media? • Do you have a new […]

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The 12th Man Storms Chicago

The NFL playoffs continue this weekend. On Sunday, the (7-9) Seattle Seahawks battle the (11-5) Chicago Bears at Soldier Field. Another upset in the making? GO HAWKS!

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